Marcardin Calligraphy
UI redesign and branding for calligraphy website and mobile app
The mobile app industry is one of the biggest in the digital market. There is no surprise, since many businesses both small and big aim at creating their own mobile app. A powerful application can help to set connection with potential customers as well as bring new solutions to enhance services.
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Every year people’s expectations about mobile applications grow. They want a mobile app to be fast and easy to use due to the delightful interaction and navigation systems. Moreover, UI design should be appealing and original so that an app could catch users’ interest, make them stay and discover the functionality. Today, i'm sharing a case study showing the creative process of UI and UX design for a calligraphy app.
Type of work
Branding, UI design
The challenge
My client wasn't exactly sure the look she was going for, she just knew she wanted a new look for her brand. Something clean and simple. So after some competitive analysis, I came up with a few different ideas. She gave me some feed back and I got going on the final design.
My role
Research, UI design
The outcome
The final design came out beautiful. The new branding is clean, simple and elegant – a total reflection of my clients work.
The website is easy to navigate and shows her work beautifully.
Logo design
For the logo, I incorporated her handwriting to make it an eye-catching, elegant graphic.
Branding
New stationary was created to reflect the clean, new image of the brand.
Web redesign
The old website was very basic, I wanted to make the new one more visually appealing with more interactivity and highlighting my clients beautiful work.
Before
After
Prototype
Final design
My goal for this project was to create something both easy to use, and visually stunning. Every single website I came across all looked very basic, very cookie cutter. I wanted to give her something that was bold and stood out from the rest. Modern and classy, simple and clean. With minimal pages, intuitive navigation, her work is the star of the show, as it should be. She was very happy with the result, and said sales have gone up 34% since implementing the new design.
"You can't use up creativity. The more you use, the more you have."
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— Maya Angelou
